Hi, I'm Elad. I'm a Creative AI Director and filmmaker based in Amsterdam.
My work lives where twenty years of art direction meets AI, always chasing memory, identity, and beauty through film.
For me, technology should deepen a story. Never replace the person who is telling it.
Hi, I'm Elad.
I'm a Creative AI Director, AI Filmmaker, and Art Director, with twenty years in art direction and visual craft, and AI as my newest brush. Today I direct AI-generated film and video, from brand and product campaigns to more culturally driven, artistic work, always built to move real results, not just look good. I bring every project to life myself, through prompting, visual exploration, and hands-on production.
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This past year brought a few things worth mentioning: a mention at an international film festival for one of my short films, an art series that found its way into a gallery show and a magazine feature, and a strong finish in a major AI lab competition. Proof, to me, that work made with AI can still carry real weight, critically, artistically, and emotionally.
It grew out of two decades of art direction and storytelling for museums, cultural institutions, and global brands. Somewhere along the way I found my way into UX and web design too, and eventually into leadership, always drawn back to the same question: how do you make technology carry a story, instead of just showing it off.
AI should deepen a story, not replace the person telling it.
Visual craft still comes first for me. Every AI-driven frame is built on the same art-direction fundamentals I've relied on for twenty years. Based in Amsterdam, I collaborate across Europe, with museums and the art world, and with agencies, studios, and brands who want that same depth. I'm always happy to connect.